Sandy Kemsley blogged about the emergence of the term "SOA 2.0" by vendors and analyst firms. I couldn't agree more with her stance that this is utter crap and hype perpetuated to line the pockets of the likes of Gartner and Oracle.
If you feel the same way, and I hope that you do, please read and sign the SOA 2.0? No Thanks! Petition as I and others have. To quote from the petion's post:
As Duane (Nickull) said recently: "Normally, when someone comes out with a new buzzword that doesn't really have any substance, most people merely complain quietly and go about their business."
We would dearly love, just this once, for things to be different. Industry does not, at this point, need more confusion around SOA. SOA has real value, but industry at large is only just coming to terms with what it means and what it can do. Inventing terms like "SOA 2.0" might help some analysts and vendors make money, but overall, in the long run it damages us all.
Two things I'd like to ask of my readership: if you agree, please a) sign the petition; and b) amplify this in your blog and to colleagues.
And anybody attempting to trademark this term will be taken out and shot...figuratively, of course...:)